Digger Keywords™: Semantic SEO Tool Tour

Using keyword recommendations

As shown in the previous page of the tour, Digger Keywords indicates keywords to enrich your content as well as where you currently have deficiencies. In the table below are several keywords that don't yet appear in our page about baby gates.

You may be thinking that words such as "injury" and "emergency room" aren't terms that people are going to be typing into search engines when looking for information about baby gates. That's very true. However, a quality page about safety products should be talking about these issues. As search engines get smarter about content quality, these contextually relevant terms become ever more important to scoring well in search results.

So, to improve the richness of our baby gates page, some of the recommended keywords are incorporated into one or more paragraphs discussing relevant safety issues and protecting infants. In the following web page, you can see how this was done on the actual HubPages article.

How much difference does adding these contextual keywords make? Let's look at the search engine ranking improvement.