Digger Related Search™: Alternative & Related Search Keywords

Digger Related Search plugs into a website's existing search and is auto-configured to reflect just the content that makes sense in context. In the example below, note that "speaker" was automatically interpreted (correctly) to mean a certain type of audio device.

While this may seem obvious, it’s quite a challenge to determine this in software when you consider that in a different context (say, a blog post about a trade show in the electronics industry) the best related terms for "speaker" could have been "lecturer", "keynote", and so on. However, Digger Related Search automatically determines the appropriate sense of the word that should be used in selecting related terms.

Adding related search terms to web site search leads to

• Better user experience
• Higher click-through rates
• Longer user sessions

(Click image to view full-size screen shot)